Vitamin Supplements for Women
Trends for women are changing and as a result, the vitamin supplements for women industry is entering into a new stage of growth! The best supplements for women are those that specifically meet their unique health needs. Additionally, because a woman undergoes unique physiological changes throughout her life span, supplements that provide targeted nutrition to support a woman's health and well-being during each stage of life are in high demand.
What Are the Best Supplements for Women to Take?
Retailers are always researching the best supplements for women to take to help meet their various health needs. Some of the latest high-growth categories include:
Dietary supplements for women related to special needs
Supplements specifically related to relieving symptoms of PMS, perimenopause, menopause and post menopause have attracted greater sales in the recent past. According to a national survey conducted by Archers Daniel Midland (ADM) in 2007 about 33 percent of American women have tried nutritional supplements to relieve menopausal symptoms. Dietary vitamin supplements for women in the form of multi-vitamins, minerals, herbs and combination formulas show efficacy and could provide targeted nutrient support for women who suffer from PMS and a growing demographic of women baby boomers entering menopause.
Herbal supplements for women for prenatal care
Prenatal nutrition is an important segment in the women's health supplements market. According to a survey taken from 2000 to 2008 which was reported in the American Journal of Epidemiology almost 95 percent of pregnant women take a vitamin supplement in the first trimester of their pregnancy. The growing sale of prenatal vitamins is largely due to research studies indicating that birth defects and miscarriages can be reduced by about 50 percent through prenatal vitamins supplements for women. Herbal/natural supplements form a niche segment in this category of vitamin supplements for women.
Anti-aging supplements and beauty nutrients
These are certainly considered to be the best supplements for women. Supplement companies often report their highest growth in this category. They target a large demographic from the age of 20 to 70 and cover a variety of skincare products and nutritional supplements ranging from sunscreen lotions, acne products, skin softeners, and innovative formulas that can delay signs of aging. Here too, the preference for natural/herbal supplements forms a growing niche segment, either for topical application or supplementation. Clinically tested products or doctor-formulated products attract higher consumer value.


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