Fall 2010 Nutraceutical Manufacturing Trends
While summer temperatures fall, the nutritional supplement industry continues to rise with more Americans making a greater effort to protect their health in the midst of economic upheavals. According to Nutrition Business Journal, in 2009 non-retail channels of the nutrition industry generated more than $15 billion of sales with 61 percent of these sales coming from nutritional supplements.
What are the top Fall 2010 nutraceutical manufacturing trends? Here’s our take on the products consumers will most likely be looking for:
Immune Boosters – Fall marks the season for the sniffles and flu. With temperatures dropping, seasonal changes are usually highlighted by allergies and low immune responses. Natural immune boosters include beta glucans, Echinacea, Vitamins C and E and herbs such as astralagus, andrographis, elderberry and ginseng.1-5 The most popular delivery forms for these immune boosting ingredients include capsules, tablets, or powders.
The Omega-3 Supplements – Omega 3 supplements hold a wide range of health benefits which include support for heart health, brain health, bone and joint health, immune health, vision, behavior and mental health. The list of health benefits grows longer as research continues, ranking omega-3 supplements top on the consumer demand list.6 The most popular delivery form for Omega-3 supplements is capsules.
Stress Relievers – Personal and professional stress are causing more people to try out herbal or natural ingredients. Therefore, the products you manufacture should contain the following herbal or natural ingredients:
- Valerian is obtained from the valerian plant and may be helpful for insomnia, anxiety and stress. It can be taken for 4 to 6 weeks with safe results.7
- Passion Flower may have a calming effect on the body alleviating anxiety. It is usually sold as an extract in teas, infusions and tinctures.8
- ABA (gamma aminobutyric acid), a non-essential amino acid is found mainly in the human brain and eyes. It is believed to promote a natural calming effect on the brain, promoting relaxation and easing nervous tension.9
- L-Tyrosine, an essential amino acid is used as a supplement for fighting fatigue, anxiety and mild depression.10
- Chamomile is a traditional herb that is used for conditions such as insomnia, anxiety and mild gastrointestinal conditions, although there are not many scientific studies to support this. It is an herb that has no known side effects and traditional use has shown effective results.
Popular delivery forms for stress relief supplements include capsules, tablets, or powders.
Weight Loss Aids – To avoid high health risks attached to being overweight consumers continue to search for better-formulated products that have scientific support for enhancing weight loss. Nutritional supplement manufacturing can help meet those needs with ingredients that help promote fat loss, preserve lean body mass and support satiety such as green tea, capsaicin, guarana, conjugated linolenic acid (CLA), apple polyphenols (APP), fucoxanthin and prebiotics such as fiber, inulin and oligofructose.11-17 Popular delivery forms for weight loss products include capsules, tablets, powders, and herbal teas.
Digestive/Detox Aids, Fiber Products – The use of colon cleanse products that promote natural regularity and also promote digestive health through the combination of probiotics and prebiotics will continue to be popular. These products may include herbal laxatives and detoxifying herbs and other nutrients that support digestive and general health. Such colon cleanses are also thought to be useful in weight management by promoting the proper absorption of nutrients. Herbs used include senna leaves, aloe vera, psyllium fiber, milk thistle, slippery elm bark and many more.18-22
Popular delivery forms can be capsules, tablets, fiber powders, and herbal teas.
Anti-Aging Supplements – America’s aging population, along with younger health-conscious individuals, will increasingly turn to anti-aging supplements in a desire to live long, live healthy, and look young! Nutritional supplements that provide scientifically-supported herbs and nutrients for brain health, joint health, immune health, heart health and vision will continue to receive attention, along with antioxidants. According to a survey reported in the Journal of the American Osteopathic Association, glucosamine and garlic were the most frequently used products, followed closely by Echinacea and Ginkgo Biloba. Other ingredients include herbal teas and ginseng. The most common reasons stated by survey respondents for taking an herbal product or dietary supplement were to improve general wellness, to help manage arthritis, to help prevent or manage colds, or to improve memory.23 Popular delivery forms include capsules, tablets, powders, and liquids.
Multi-vitamins – A broad spectrum of multi-vitamins will continue to be a top priority supplement for more than 60 percent of the American population. More than just preventing deficiency diseases, multi-vitamin supplements may achieve new status in the future as scientists understand their role in supporting cellular health, believed to be the origin of many chronic diseases that ails society today. For example, research studies on Vitamin D have shown that its scope goes way beyond that of simply supporting bone health and may even reduce the risk of several degenerative ailments.24 Popular delivery forms include capsules, tablets, or powders.
Manufacture Your Line Of Fall Products With An Experienced Manufacturer
Nutricap Labs is an award-winning company that specializes in providing dietary supplement brand owners, like you, with best-in-class, turnkey manufacturing, graphic design, packaging, and fulfillment services – all under ONE roof! For more information on how to get started with us, submit your request to receive a free manufacturing quote in 48 hours or call (800) 494-6154 to speak with one of our Production Specialists.
1. Vitamin C: Susan Ritter, MD, PhD, Gailen D. Marshall, Jr., MD, PhD, Vitamin C Effect on Immune System: Study presented at the 60th Anniversary Meeting of the American Academy of Allergy, Asthma and Immunology (AAAAI).
2. Vitamin E: Meydani SN et al. Vitamin E supplementation and in vivo immune response in healthy elderly subjects. JAMA 277 (17) 1380-6, 1997).
3. Astralagus: Alternative Medicine Review, Feb 2003.
4. Andrographis: Pharmacology 1993;46(1):182-85.
5. Ginseng: Scaglione F, Cattaneo G, Alessandria M, Cogo R. Efficacy and safety of the standardised Gingseng extract G115 for potentiating vaccination against the influenza syndrome and protection against the common cold. Drugs Exp Clin Res. 1996;22(2):65-72.
6. Practical Applications of Fish Oil ( Omega-3 Fatty Acids) in Primary Care, The Journal of the American Board of Family Practice 18:28-36 (2005).
7. Valerian root (Valeriana officinalis). In: Blumenthal M, Goldberg A, Brinckman J, eds. Herbal Medicine: Expanded Commission E Monographs. Newton, MA: Lippincott Williams & Wilkins; 2000:394-400.
8. Anesth Analg. 2008 Jun;106(6):1728-32; search PubMed for PMID: 18499602.
9. The role of GABA in anxiety disorders, J Clin Psychiatry. 2003;64 Suppl 3:21-7.
10. J Psychiatr Res. 1982-1983;17(2):175-80. Tyrosine for depression. Gelenberg AJ, Wojcik JD, Gibson CJ, Wurtman RJ.
11. Obesity and thermogenesis related to the consumption of caffeine, ephedrine, capsaicin, and green tea, Am J Physiol Regul Integr Comp Physiol 292: R77-R85, 2007.
12. Efficacy of conjugated linoleic acid for reducing fat mass: a meta-analysis in humans, American Journal of Clinical Nutrition, Vol. 85, No. 5, 1203-1211, May 2007.
14. Dietary fiber and weight regulation, Nutr Rev. 2001 May;59(5):129-39.
15. Chitosan for overweight or obesity. Cochrane Database Syst Rev. 2005 Jul 20;(3):CD003892.
16. Inulin and Oligofructose: What Are They?, Journal of Nutrition. 1999;129:1402S-1406S.
17. Dietary Combination of Fucoxanthin and Fish Oil Attenuates the Weight Gain of White Adipose Tissue and Decreases Blood Glucose in Obese/Diabetic KK-Ay Mice, J. Agric. Food Chem., 2007, 55 (19), pp 7701-7706.
18. Buzzelli G, Moscarella S, Giusti A, et al. A pilot study on the liver protective effect of silybinphosphatidylcholine complex (IdB1016) in chronic active hepatitis. Int.J Clin Pharmacol Ther Toxicol 1993;31(9):456-460.
19. Br J Surg. 1970 Nov;57(11):864 The mechanism by which senna glycosides and related compounds stimulate peristalsis in the human colon. Wilkins JL, Hardcastle JD. PMID: 4921423.
21. Am J Clin Nutr. 2000 Sep;72(3):784-9. An unfermented gel component of psyllium seed husk promotes laxation as a lubricant in humans. Marlett JA, Kajs TM, Fischer MH. Department of Nutritional Sciences, University of Wisconsin-Madison, 53706, USA. PMID: 10966900.
22. Balch, Phyllis and Balch, James. Prescription for Nutritional Healing, 3rd ed., Avery Publishing, © 2000, pg. 109.
23. Herbal Products and Dietary Supplements: A Survey of Use, Attitudes, and Knowledge Among Older Adults, JAOA. Vol 107. No 1. January 2007 13-23.