Winter 2011 Supplement Manufacturing Trends

Winter 2011 Supplement Manufacturing Trends

Winter 2011 Supplement Manufacturing Trends

Winter is the season for colds and flus and according to an Associated Press report dated January 19, 2009, this is the time when herbal supplement sales tend to pick up. And, because more people are value shopping these days due to the state of the economy, we’re likely to see an even sharper rise in the sale of dietary supplements this winter.

For many supplement users, the beginning of winter is a time to refresh the medicine cabinet and stock up on some important winter supplements. What popular supplement choices can we expect to see this winter? Here’s our take on what the winter 2011 supplement manufacturing trends will be and what ingredients will be in high demand amongst consumers:

Vitamin D – The winter months in particular find us in need of Vitamin D. People tend to go out less and those who live in higher latitudes get little sunshine during the winter months. In addition, a growing body of research on the benefits of Vitamin D is convincing consumers to up their daily intake of Vitamin D supplementation. Not only does Vitamin D help to support a healthy bone structure, current research studies suggest Vitamin D may help to promote immunity and cardiovascular health. 1-2

Immune-Supporters – Winter is the season for the sniffles, flus and seasonal allergies. A report from the Natural Marketing Institute’s Health and Wellness Trends (2010) reveals that consumers believe improving immune health would be the best way to ward off illnesses. Therefore, supplements associated with immune popular amongst consumers. Popular delivery forms include tablets, capsules, and softgels. Due to more intensive research on herbs and other natural nutrients that help protect immune health, a combination of natural components may gain greater consumer attention.

      • Vitamin E – According to the National Institutes of Health, Vitamin E helps to support immune functions. 3
      • Astaxanthin - help to enhance immune response in the body. 4
      • Apple fiber – A study conducted shows that apple fiber may exhibit anti-inflammatory properties and strengthen the immune system. 5
      • Omega-3 fatty acids – exhibit anti-inflammatory properties and support immune health. 6
      • Echinacea helps to boost immunity against the common cold. It is believed to be particularly beneficial in supporting upper respiratory health. 7-8
      • Vitamin C and Zinc - helps promote immunity against the common cold. 9
      • Elderberry is known to have anti-viral properties. 10

Skin Health – Chafing and dry skin are common during winter months because cold air holds less moisture. Warming up the temperature inside can make the environment inside the home drier than the outside. Basic nutrients that support skin health include Vitamins A, B, C and E. Omega-3 fatty acids found in fish oil supplements also help to protect skin health. Evening primrose oil promotes skin healing and protects the skin against dryness. Aloe vera is an age-old remedy that is supported by scientific research. Aloe helps to relieve dry, itchy, irritated skin and speed up healing. Topical application of zinc helps to form a layer of protection against the damaging effects of wintry weather.11-13 Skin health supplements can manufactured as tablets, capsules, or softgels.

Anti-Anxiety Supplements – It is not uncommon for people to experience mild depression or anxiety during the winter months. According to SPINS, a Schaumburg, IL.-based natural products industry information provider, the sale of natural ingredients for anxiety and depression have gone up in recent years. Increasingly stressful lifestyles are also prompting more Americans to turn to natural supplements for sleep and anxiety. This segment expanded by more than 35 percent between 2006 and 2007. 14 A few of the more popular dietary supplements for anti-anxiety include fish oil supplements, Vitamin B complex, amino acid 5-hydroxytryptophan, or 5-HTP, passion flower, theanine (green tea) and Vitamin D. Delivery forms include capsules, softgels, tablets and tea bags.

Joint Health – Stiff, achy joints are more common in winter. An increase in consumer demand for natural or herbal-based joint health supplements is highly likely. Many formulas combine natural nutrients such as glucosamine and chondroitin along with herbs such as boswellin to help alleviate joint ache. Sale of topical applications containing FDA-approved ingredients such as capsaicin may also see a boost. 15-18Delivery forms are usually capsules.

Growing Consumer Demand for Nutritional Supplements

According to key findings from a news report released by SPINS and Mintel, a global market research firm, rising health care costs and the potential side effects associated with taking prescription medication, is giving the nutritional supplement industry more popular. 19

Owners of dietary supplement companies can take advantage of these consumer trends by strategically positioning quality supplements that promote winter health by working with an award-winning vitamin and supplement manufacturer, like Nutricap Labs. For nearly a decade, we’ve been providing businesses, just like yours, with best-in-class contract manufacturing, graphic design, packaging, and fulfillment services – all under one roof for your convenience. Talk to one of our Production Specialists right now to find out how you can manufacture supplements that have the full potential to succeed in the marketplace. Call us at (800) 494-6154 or submit your request to receive a free manufacturing price quote in 48 hours.


1. Journal of Nutrition (Published online ahead of print, doi: 10.3945/jn.109.115253), “Vitamin D Intake Needed to Maintain Target Serum 25-Hydroxyvitamin D Concentrations in Participants with Low Sun Exposure and Dark Skin Pigmentation Is Substantially Higher Than Current Recommendations.”

2. Journal of Nutrition, 2009, Volume 139, Pages 540-546, doi:10.3945/jn.108.096180, “Supplements of 20 ug/d Cholecalciferol Optimized Serum 25-Hydroxyvitamin D Concentrations in 80% of Premenopausal Women in Winter”

3. Vitamin E: Health Professional Fact Sheet, National Institutes of Health:

4. Astaxanthin decreased oxidative stress and inflammation and enhanced immune response in humans, Nutrition & Metabolism 2010, 7:18.

5. Brain, Behavior, and Immunity (Published online ahead of print, doi: 10.1016/j.bbi.2010.01.015) “Sickness behavior induced by endotoxin can be mitigated by the dietary soluble fiber, pectin, through up-regulation of IL-4 and Th2 polarization”

6.Omega-3 Fatty Acids in Inflammation and Autoimmune Disease, Journal of the American College of Nutrition, Vol. 21, No. 6, 495-505 (2002).

7. Efficacy of a standardized Echinacea preparation (Echinilin) for the treatment of the common cold: a randomized, doubled-blind, placebo-controlled trial. J Clin Pharm Ther. 2004;29:75-83. [PubMed]

8. Efficacy of echinacea for upper respiratory tract infections in children, Paediatr Child Health. 2005 April; 10(4): 224.

9. Immune-enhancing role of vitamin C and zinc and effect on clinical conditions, Ann Nutr Metab. 2006;50(2):85-94. Epub 2005 Dec 21.

10. The effect of Sambucol, a black elderberry-based, natural product, on the production of human cytokines: I. Inflammatory cytokines, Eur Cytokine Netw. 2001 Apr-Jun;12(2):290-6.

11. Nutritional skin care: health effects of micronutrients and fatty acids, Am J Clin Nutr. 2001 May;73(5):853-64.

12. Systemic evening primrose oil improves the biophysical skin parameters of healthy Adults, Int J Cosmet Sci. 2005 Aug;27(4):243-9.

13. Evaluation of aloe vera gel gloves in the treatment of dry skin associated with occupational exposure, Am J Infect Control. 2003 Feb;31(1):40-2.

14. The Evolving Natural Lifestyle: SPINS Natural Products Marketplace Review, SPINS and Mintel –

15. A Review of Articular Cartilage Pathology and the Use of Glucosamine Sulfate, J Athl Train. 2001 Oct-Dec; 36(4): 413-419.

16. Effects of chondroitin sulfate in the pathophysiology of the osteoarthritic joint: a narrative review, Osteoarthritis Cartilage. 2010 Jun;18 Suppl 1:S7-11. Epub 2010 Apr 27.

17. Boswellic acids in chronic inflammatory diseases, Planta Med. 2006 Oct;72(12):1100-16.

18. Pain Relief for Arthritis with Topical Analgesics, John Hopkins Health Alerts – (

19. The Evolving Natural Lifestyle: SPINS Natural Products Marketplace Review, SPINS and Mintel –

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