Nutricap Labs' Corporate Biographies

Jonathan Greenhut
Jonathan Greenhut - Chief Executive Officer

Jonathan Greenhut has over 16 years of experience within the Nutraceuticals industry. As the founder and former owner of New Vitality, Jonathan has sold an estimated $500 million in direct-to-consumer Nutraceuticals. His companies have been recognized by Inc. Magazine, the American Business Awards and Ernst and Young. Mr. Greenhut is also extremely passionate about giving back to the community. His companies have donated thousands of dollars to charitable organizations such as the Suffolk County Chapter of Make A Wish, the American Red Cross, Vitamin Angels, Island Harvest and the Belmont Child Care Association.


Jason Provenzano
Jason Provenzano - President and Founder

With 15 years of experience, Jason Provenzano is one of the most respected and decorated executives in the Nutraceuticals industry. In 2010, Jason was named a finalist for Ernst and Young's Entrepreneur of the Year award, was selected by Natural Foods Merchandiser to lead a webinar on GMP certification and was named to Long Island Business News' list of top executives. Additionally, in June of 2011, Mr. Provenzano won the American Business Award for the Executive of the Year in the Health Products and Services industry. He is also a proud member of VISTAGE.

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