Dietary Supplements For The Elderly
The demographics are changing rapidly. Life spans have increased and are likely to continue to increase. The average life expectancy of women is now at 79 and for men it is 72, according to the Harvard University Gazette. In another 50 years, the baby boomer population is expected treble. There are currently about 79 million baby boomers which comprise 33 percent of the adult population of America. This segment of our society has already begun making proactive health choices and relies heavily on condition-specific dietary supplements for preventive measures.
Today, you can walk through the aisles of dietary supplements in department stores and find an assortment of condition-specific supplements that target a number of health issues. This trend has been growing for the past decade and still continues to be unabated. According to GLG market surveys, baby boomers are the fastest-growing segment with a growth rate of 120 percent. This age group accounts for 60 percent of the consumer market for dietary supplements.
Creating The Best Baby Boomer Supplements
What kind of dietary supplements are baby boomers looking for? Here’s a list of popular health concerns:
- Prostate health
- Energy boosters
- Women, especially hormonal balance
- Heart health
- Bladder (renal) health
- Joint and bone health
- Sexual health
- Anti-aging
- Weight management
- Pain relief
- Mental health (brain empowerment)
- Thinning hair
- Vision (eye health)
- Digestive and colonic health
- Insomnia
Herbal supplements are known to have efficacy and lesser side effects than conventional drugs which is why older Americans are turning to such products.
Statistics show that women pay greater attention to proactive health care and play a decision-making role in meeting preventive healthcare for the family. Hence, older women form an important consumer group. Older women also have specific health care needs and are more likely to choose dietary supplements to meet those needs. Bone health, menopause and peri-menopause are some condition-specific products that are on the rise.
The American Journal of Preventive Medicine states that while women use supplements more extensively and as preventive measures, men are more likely to take dietary supplements after diagnosis. Condition-specific health concerns related to men are prostate health, heart health and obesity, stress, insomnia, digestive health. More men than women are recorded to take beta sitosterol and lycopene - nutrients associated with prostate health and sexual function.


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