Health Enthusiasts Turn to Maqui Berry for Health Benefits
The buzz is up for Maqui berries, the latest craze in a line of exotic and enticing superfruits. “Superfruits” was a term invented in 2004 to define fruits that are known for their exceptional nutritive value and antioxidant wealth. Since then fruit juices from pomegranates, goji berries, noni, mangosteen, seabuckthorn are much to be desired and there is an increasing public demand for such products.
Prompted by the super fast success of pomegranate products, the Acai berries, Goji berries and a few others are receiving their share of the limelight as well. Some say that the market is supersaturated with superfruits. But sales records show that consumers are curious, always ready to leave the old and try something new, especially a product perceived to offer more health value.
And the Maqui Berry promises just that—more health value for the price! Packed with nutrition, these deep purple berries are found in Patagonia, a geographic region located in Chile and Argentina. These parts of the world are said to be the cleanest in the world since they are left virtually “untouched” by modern civilization.
Popularity of Antioxidant Berries
With companies like Coca-Cola and Dr. Pepper Snapple Group joining the market, the public infatuation for superfruits has turned into full-fledged romance! Bigger brands entering the market are galvanizing the image of superfruits and their antioxidant power, leading to more consumer demand. In 2007, Goji berries made the top ten list of the most popular antioxidants, marking a sales growth of 51 percent. In that same year, the Acai berries recorded a sales growth of 83 percent (according to NBJ). Likewise, the Maqui berry is all set to win over public affections. Consumers love variety of choice, and with the Maqui berries offering more nutrition and antioxidant richness—it naturally has a cutting edge advantage over its competitors.
Make Room for Maqui Berries!
From being spawned as weight loss aids, to energy providers, to immune supporters, the Maqui berry has already had its share of hype and popularity. The best way to market the Maqui berry would be let the Maqui berry speak for itself:
The Maqui Berry has got the highest ORAC value making it the most supreme antioxidant berry. The 2007 USDA ORAC Report shows the Maqui Berry to have an ORAC value of 27,600 for every 100 grams as against the Acai berry which contains an ORAC level of 16,700. In fact, the nutritive value of the Maqui berry ranks higher on every level against the Acai berry, except for omega 3s. Omega 3s are not present in the Maqui berries.
Among all fruits and vegetables, the Maqui berries contain the highest levels of anthocyanins—polyphenols, which give the berries their rich purple color as well as their antioxidant power. Maqui berries also contain minerals such as iron, calcium and potassium; along with Vitamins A and C.

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