Packaging and Labeling Trends For 2010
Good packaging is essential to attract the attention of consumers. By creating a packaging design and label that differentiates your product from all the others on the shelf, your product will stand out in the crowd from your competition. The main objective of good packaging has always been to protect the contents while building brand image at a cost effective price. In order to promote shelf appeal, manufacturers in the past have unnecessarily over-packaged their products at excessive costs.
Today, the "going green" phenomenon has introduced a new aspect to packaging and labeling trends - conserving the earth's resources by simplifying packaging. Bio-friendly methods of energy production or introducing energy-saving cuts are some of the ways manufacturers today are incorporating the "green" principle into their business practices.
Packaging trends in 2010 will head toward smarter, more eco-friendly packaging. Not only will this help to reduce waste and conserve resources, but this may also help to lower overall packaging and labeling costs. Packaging trends and labeling trends in 2010 will challenge supplement manufacturers to balance attractive and functional designs with sustainable packaging options.
Here are a few nutraceutical packaging trends we can expect in 2010:
Downsizing Packaging - Less excessiveness and possibly less extravagance are some of the supplement packaging trends you are likely to see in 2010. Consumers are getting smarter. Supplement labeling trends are all about smart labeling - getting the right information out on your labels. The fact that you've used less packaging and are still able to make a statement about your product may help tip sales in your favor!
Eco-friendly Solutions - The National Marketing Institute survey in 2009 revealed that the number of consumers switching to products that provided environment-friendly packaging was up 20 percent from the previous year. This shows that consumers want to do their part to help preserve the world for future generations. The "feel-good" factor in purchasing a product that has been manufactured using sustainable packaging methods is high. Companies who are moving towards sustainability are "in". Packaging trends for eco-friendly packaging are no longer becoming an option! It's no longer IF your packaging becomes sustainable, but rather, WHEN. Eco-friendly packaging makes more sense and attracts more consumer appeal, especially for herbal dietary supplements since the contents include herbal and/or natural ingredients.
Convenience - Though this is not a new packaging trend, it is sure to continue as a popular factor in 2010. Consumers are always looking for easier delivery forms and convenient packaging options. For instance, many multi-vitamin tablets are packaged in monthly blister packaging that indicates the day of the month so consumers don't have to worry about taking their medication twice or wondering whether they've taken it at all. In the midst of a busy schedule, these types of convenient packaging options help consumers. Packaging trends are definitely moving towards individual pouches that are portable and travel-friendly. As global travel increases, many consumers are looking for single dose pouches that they can take on a business trip or on a family vacation.


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