Weight Loss Supplements Manufacturing Trends
The multi-million dollar industry of manufacturing weight loss supplements has grown by leaps and bounds over time as more consumers are looking for convenient, over the counter methods to shed unwanted pounds. According to Euromonitor, the U.S. weight loss industry was worth $3.64 billion in 2009, and it is still one of the fastest growing segments of the nutritional supplement industry. With almost two-thirds of America's population classified as being overweight or obese, those looking to manufacture their own line of weight loss supplements can rest assured that demand for these products will continue to increase.
Who Typically Purchases Weight Loss Supplements?
Summer is typically the season when teens and young adults (typically young women, according the Center for Disease Control and Prevention) are looking for instant weight loss programs. According to a consumer survey conducted by Berkeley College, 41 percent of their students said they read SPAM emails advertising quick weight loss products. Of these, 18.5 percent actually purchased the products. (January 2010 issue of the Southern Medical Journal)
Since being overweight is associated with increased risk of hypertension, high cholesterol, stress, lack of energy and depression, there is a large demographic of people who want to lose weight to improve their chances for good health.
The Business of Weight Loss Supplements - Recovering From A Tainted Image
The Federal Trade Commission (FTC) estimates that 4.8 million U.S. consumers purchased weight loss supplements that made fraudulent claims. In fact, frauds involving weight loss supplements rank first in the country's top ten frauds according to FTC. Since March 2009, the FDA had recalled 72 weight loss products from the market because they contained ingredients that were harmful to one's health.
These incidents highlighted the need for more science-based herbal weight loss supplements and resulted in more scientific research being invested on herbs and nutrients that naturally promote weight loss and are safe to use.
With the recent banning of ingredients such as Ephedra and Hydroxycut by the FDA, today's consumers of weight loss supplements are savvier than ever before. They use online outlets such as blogs, message boards and forums to learn about other people's experiences using weight loss supplements. From there they decide what weight loss supplement(s) best meet their needs.
To create an effective line of weight loss supplements that will help your customers achieve their dieting goals, it's important that your product promote the following benefits and contains the following ingredients:
Promoting Fat Loss - Thermogenesis is a mechanism for weight loss that has attracted high consumer interest. Popular ingredients that work to expend calories include green tea, capsaicin and guarana. Green tea, in particular, is believed to increase fatty acid oxidation, inhibit the development of fat cells and increase the excretion of fat from the body.
Preserving Lean Body Mass - Conjugated linolenic acid (CLA) has shown good results in human studies for the reduction of body fat and preservation of lean muscle mass. Because of its high efficacy, the market for CLA is expanding. Research on apple polyphenols (APP) reveals that they may be used to reduce organ fat, promote muscle recovery and suppress the appetite.
Promoting Satiety and Boosting Energy - According to the National Market Institute (NMI), 42 percent of dieters associated higher intake of fiber with weight loss management and 28 percent associated a greater intake of protein with the management of hunger. Fiber works to create a feeling of "being full", while a higher intake of protein (whey protein supplements) is associated with less hunger pangs. Cocoa extracts may also be used to help promote energy and satiety, according to a few research studies.
Metabolic syndrome is often associated with obesity. Herbs and nutrients that promote healthy cholesterol and normal blood sugar levels are popular additions in weight loss products. Chromium, prebiotics such as inulin and oligofructose help promote feelings of satiety, improve the body's ability to control normal glycemic and cholesterol levels. Fucoxanthin, an antioxidant found in brown seaweed, in combination with fish oil, is known to reduce abdominal fat. It also has been found to lower glucose levels.
Although popular, manufacturers may want to stay away from bitter orange extract, hoodia and chitosan as these are not supported by reliable research. Hoodia has been used as a natural appetite suppressant, but there is not much convincing research available to support its use.
Contains Organic or Natural Ingredients - Organic weight loss supplements and natural weight loss supplements have high consumer appeal as they are perceived to contain purer ingredients with higher efficacy and safer manufacturing processes.
In addition to creating an effective product that is backed by research, attractive labeling and packaging designs that appeal to customers is the best marketing tool and can help position a brand. It should be flashy enough to grab the attention of a prospective buyer. At the same time, the label should provide useful information to illicit an educated decision to purchase the product.
Manufacture Your Own Weight Loss Supplements With Nutricap Labs Today!
Discuss your weight loss supplement manufacturing requirements with a supplement manufacturer, like Nutricap Labs. We can help you produce a product that is supported by science and delivers positive results for your customers. To submit your request for a free quote, call (800) 494-6154 to speak with one of our product advisors or complete our online quote form.